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Posted on Tháng Sáu 2, 2021Tháng Ba 14, 2023 by hoaphat24

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Google Search Central Bloghttps://developers.google.com/search/blog/ Official news for web professionals about Google Search, related products, and events. How x-default can help youhttps://developers.google.com/search/blog/2023/05/x-default A few recent issues made us realize that the hreflang x-default value is potentially underused by sites that already use hreflang to help search users find the right version of their pages. We want to remind you that it can be a powerful tool and can do more than you (probably) think. Mon, 08 May 2023 07:00:00 +0000 The role of page experience in creating helpful contenthttps://developers.google.com/search/blog/2023/04/page-experience-in-search Helpful content generally offers a good page experience. That's why today, we've added a section on page experience to our guidance on creating helpful content and revised our help page about page experience. Wed, 19 Apr 2023 07:00:00 +0000 Shipping and Returns information on Google Search web resultshttps://developers.google.com/search/blog/2023/04/shipping-and-returns-information Google Search now shows an expanded display of shipping and return information on Google Search text results for merchant sites. We're also making it easier to monitor and fix the structured data required to enable this display using the Search Console Shopping reports and tools. Mon, 17 Apr 2023 03:00:00 +0000 Simplifying video presentation on Google Search Resultshttps://developers.google.com/search/blog/2023/04/simplifying-video Videos can appear in several different places on Google, including the main search results page, and video search results. Today we're making changes to one of the ways videos appear in search results. This will make it easier for users to understand what content to expect on a web page. Thu, 13 Apr 2023 07:00:00 +0000 How we fought spam on Google Search in 2022https://developers.google.com/search/blog/2023/04/webspam-report-2022 Every day, we're discovering, indexing, and serving billions of web pages, and a significant portion of pages we discover are spam. In 2022 we launched multiple updates to our systems to thwart these attacks and ensure a spam-free experience for all Search users. The 2022 webspam report is here. Read about SpamBrain, links, hacked spam, user safety and more. Tues, 11 Apr 2023 07:00:00 +0000 Event recap: Search Central Virtual Unconference en español 2023https://developers.google.com/search/blog/2023/04/search-central-unconference-espanol-2023-recap When we launched the Search Central Virtual Unconference series, we got a lot of feedback to organize events in multiple languages. On February 17, 2023 we held the first Virtual Unconference en español after receiving a lot of requests for an event in Spanish. Mon, 03 Apr 2023 07:00:00 +0000 Blending Search Console and internal data inside Looker Studiohttps://developers.google.com/search/blog/2023/03/gsc-data-blending-looker-studio One advantage of analyzing your performance data outside Search Console is that it allows you to add more context to your reports, you can enrich the data with internal data you have about your site. In this post we discuss how to enrich your Search Console data using Looker Studio (formerly known as Data Studio). Wed, 22 Mar 2023 07:00:00 +0000 Search Central Community in 2022https://developers.google.com/search/blog/2023/03/2022-recap-search-central-community The Search Central Community is an online forum where site owners can help each other troubleshoot issues around their site's presence on Google Search, discuss various Search updates, and share tips on improving their site's visibility on Search. Tue, 07 Mar 2023 09:00:00 +0000 Updating Search Console users and permissions managementhttps://developers.google.com/search/blog/2023/02/search-console-user-permissions-update This post discusses an update to Search Console's user and permissions to incorporate functionality related to ownership and user management. Wed, 22 Feb 2023 04:00:00 +0000 Bulk data export: a new and powerful way to access your Search Console datahttps://developers.google.com/search/blog/2023/02/bulk-data-export In this post, we discuss bulk data export, a new Search Console feature that allows you to export data to Google BigQuery on an ongoing basis. You can configure an export in Search Console to get a daily data dump into your BigQuery project. Tue, 21 Feb 2023 05:00:00 +0000 Don't use 403s or 404s for rate limitinghttps://developers.google.com/search/blog/2023/02/dont-404-my-yum Over the last few months we noticed an uptick in website owners and some content delivery networks (CDNs) attempting to use 404 and other 4xx client errors (but not 429) to attempt to reduce Googlebot's crawl rate. Fru, 17 Feb 2023 09:00:00 +0000 Google Search's guidance about AI-generated contenthttps://developers.google.com/search/blog/2023/02/google-search-and-ai-content At Google, we've long believed in the power of AI to transform the ability to deliver helpful information. In this post, we'll share more about how AI-generated content fits into our long-standing approach to show helpful content to people on Search. Wed, 08 Feb 2023 09:00:00 +0000 Announcing the Search Central Live Brazil roadshowhttps://developers.google.com/search/blog/2023/02/search-central-live-brazil We're very excited to announce that Search Central Live is coming to Brazil! Following our successful events last year, we're continuing our mission to help you enhance your site's performance in Google Search. We're organizing three events in Brazil, starting with São Paulo on March 9, then Brasília on March 14, and finishing with Belo Horizonte on March 16. Mon, 06 Feb 2023 05:00:00 +0000 New updates to the Search Console Video indexing reporthttps://developers.google.com/search/blog/2023/02/video-indexing-report-update Last July we launched a new report in Search Console to help you understand the performance of your videos on Google and identify possible areas of improvement. Today, we are happy to share a few more updates to the report on Search Console to help you achieve those goals more effectively. Wed, 01 Feb 2023 04:00:00 +0000 Register for the Search Central Virtual Unconference en español 2023https://developers.google.com/search/blog/2023/01/registrate-para-search-central-unconference-espanol ¡Hola! The Search Central Virtual Unconference en español 2023 is now open for participant registration. All sessions will be conducted in Spanish. If you speak Spanish and are interested, be sure to register before February 1! Come meet the community, exchange ideas, and have fun together. Thur, 12 Jan 2023 06:30:00 +0000 Thanks, 2022https://developers.google.com/search/blog/2022/12/thanks-2022 You know what time it is: year in a review. With only a few days left of 2022 and with all the quiet in the office, we thought it would be nice to reflect on this year from Search Central's perspective. Fri, 30 Dec 2022 18:00:00 +0000 Search Central Live 2022 Highlightshttps://developers.google.com/search/blog/2022/12/search-central-live-2022 We spent the past few weeks busy hosting Search Central Live events in Singapore and Tel Aviv. In this post we look back and discuss the highlights from the events and some ideas for future events. Fri, 16 Dec 2022 04:00:00 +0000 Our latest update to the quality rater guidelines: E-A-T gets an extra E for Experiencehttps://developers.google.com/search/blog/2022/12/google-raters-guidelines-e-e-a-t Many creators are familiar with the concept of E-A-T, which is used in how we evaluate if our search ranking systems are providing helpful, relevant information. Would ordinary people feel the results they get demonstrate E-A-T, that is: expertise, authoritativeness, and trustworthiness? Now to better assess our results, E-A-T is gaining an E: experience. Thursday, 15 Dec 2022 18:00:00 +0000 December 2022 link spam update releasing for Google Searchhttps://developers.google.com/search/blog/2022/12/december-22-link-spam-update Today, we're leveraging the power of SpamBrain to neutralize the impact of unnatural links on search results. Wednesday, 14 Dec 2022 18:00:00 +0000 Introducing the Google Search Status Dashboardhttps://developers.google.com/search/blog/2022/12/status-dashboard As we head into 2023, we want to introduce another tool for the public to understand the most current status of systems which impact Search - crawling, indexing, and serving. While system disruptions are extremely rare, we want to be transparent when they do happen, so please welcome our new Google Search Status Dashboard. Wed, 14 Dec 2022 09:00:00 +0000 Visual Elements of Google Searchhttps://developers.google.com/search/blog/2022/12/visual-elements It can be challenging to find a certain search feature or UI element that you want to learn about, especially when you don't know what it's called. The brand new Visual Elements Gallery was built to help you with this: it contains the 22 visual elements that are most likely to appear on search result pages and are also relevant to site owners and SEOs. Tue, 13 Dec 2022 09:00:00 +0000 Updates to Google's Services in Czechia in Light of the Czech Transposition of the European Copyright Directivehttps://developers.google.com/search/blog/2022/12/google-services-in-czechia The European Copyright Directive, which is being implemented by countries in the European Union, gives new rights to news publishers online while ensuring that consumers can continue to freely access information through online platforms. The Directive allows search engines such as Google to freely link to and use "very short extracts" of press publishers' content. The law also creates new rights for publishers when longer previews of their content are displayed online - but without defining what exactly a very short extract or a longer preview is. Monday, 12 Dec 2022 12:00:00 +0000 November Google SEO Office Hourshttps://developers.google.com/search/blog/2022/11/november-office-hours Thanks to everyone who submitted questions for the November edition of the Google SEO office hours! In this episode, you'll hear answers from folks on the Google Search team: Gary Illyes, Lizzi Sassman, John Mueller, Alan Kent, and Duy Nguyen. You can check out the full recording on our YouTube channel, and we're also publishing the transcript of the questions for easier reference in this blog post. Tue, 29 Nov 2022 06:00:00 +0000 Introducing our new guide to Google Search ranking systemshttps://developers.google.com/search/blog/2022/11/introducing-guide-to-ranking-systems Over the years, through blog posts and other public communications, Google has regularly shared information about our automated ranking systems and how they operate. Now we've created a centralized page called "A guide to Google Search ranking systems" to make it easier for creators and others to learn about our more notable systems. This new page will also help us as we communicate how our systems work and when we update those systems. Mon, 21 Nov 2022 06:00:00 +0000 Start showing your products on the Shopping tab with Search Consolehttps://developers.google.com/search/blog/2022/11/shopping-tab-with-search-console Search Console is making it easier for merchants to display their products across Google, including a new feature for the Shopping tab, to help them drive more traffic to their online stores. Wed, 16 Nov 2022 06:50:00 +0000 A deep dive into Search Console performance data filtering and limitshttps://developers.google.com/search/blog/2022/10/performance-data-deep-dive Google Search performance data is the most widely used data in Search Console. This post explains in detail the data available and how Google processes it, including privacy filtering and other limitations related to serving latency, storage, and processing resources. Ever wonder how these systems work? Let's do a deep dive into them. Wed, 19 Oct 2022 06:00:00 +0000 Introducing site names on Google Searchhttps://developers.google.com/search/blog/2022/10/introducing-site-names-on-search Today, Search is introducing site names on mobile search results to make it easier to identify the website that's associated with each result, and we're sharing how you can indicate your preferred site name with structured data. Fri, 14 Oct 2022 09:00:00 +0000 Refreshed guidelines for site ownershttps://developers.google.com/search/blog/2022/10/search-essentials In 2002 we launched a page with a set of guidelines for site owners that gave an overview of best practices when it came to building a site. We called this page "Webmaster Guidelines" and it's been with us ever since. Since then we added a lot of information to these guidelines to help site owners build the site that's right for their users who visit through Google Search. Today we're launching a refreshed, simplified version of the Webmaster Guidelines, and we're changing its name as well. Thur, 13 Oct 2022 15:00:00 +0000 Back in business: Search Central Live eventshttps://developers.google.com/search/blog/2022/10/search-central-live-is-here The first of the Search Central Live events is going to happen in-person in Singapore on November 24, 2022. Registrations are now open until November 15 and we welcome you to fill out the form for a chance to secure your spot at the event; that's all you need to do. We have a limited number of seats available! Wed, 13 Oct 2022 09:00:00 +0000 The new HTTPS report in Search Consolehttps://developers.google.com/search/blog/2022/09/https-search-console-report Google Search Console has a new report called HTTPS, which provides more information regarding the HTTPS status of the site and make it easier to understand which pages are not served over HTTPS, and why not. Use this report to get insights about HTTPS pages served on Search. Wed, 14 Sep 2022 03:00:00 +0000 New Search Console Merchant Listings report: expanding eligibility with Product structured datahttps://developers.google.com/search/blog/2022/09/merchant-listings Google is pleased to announce expanded eligibility for enhanced product experiences in Google Search through the use of Product structured data. These enhanced product experiences were previously only open to Merchant Center users. We're also making it easier to understand the requirements for these experiences by updating our documentation and reporting in Search Console. Tue, 13 Sep 2022 16:00:00 +0000 What creators should know about Google's helpful content updatehttps://developers.google.com/search/blog/2022/08/helpful-content-update We're launching what we're calling the “helpful content update” that's part of a broader effort to ensure people see more original, helpful content written by people, for people, in search results. This post contains more about the Search ranking update and things for creators to consider. Thu, 18 Aug 2022 16:00:00 +0000 New in structured data: Pros and conshttps://developers.google.com/search/blog/2022/08/pros-and-cons-structured-data Product reviews are a valuable resource for users researching which product to buy. Product reviews often contain a list of pros and cons, which our research has shown to be popular with shoppers when making their purchasing decisions. Because of their importance to users, Google Search may highlight pros and cons in the product review snippet in Search results. Read this post for more information on when and how to provide pros and cons structured data to improve search result snippets for your pages. Fri, 05 Aug 2022 09:00:00 +0000 Announcing the new Search Console Video index reporthttps://developers.google.com/search/blog/2022/07/video-indexing-report To help you understand the performance of your videos on Google, and identify possible areas of improvement, Search Console is launching a new report called Video indexing. We will roll out this change gradually over the next few months, so you might not see this new report for now. Mon, 11 Jul 2022 07:30:00 +0000 Googlebot and the 15 MB thinghttps://developers.google.com/search/blog/2022/06/googlebot-15mb We're addressing some questions we've received the past few days in response to our documentation update about Googlebot handling up to 15 MB of data on request. Tue, 28 Jun 2022 02:00:00 +0000 Simplifying Search Console reports with an updated item classificationhttps://developers.google.com/search/blog/2022/06/search-console-item-classification Search Console is simplifying the way it classifies pages, items, and issues in reports. The goal is to help you focus on critical issues that affect your visibility in Search, and will help you better prioritize your work. This change will be rolled out to all properties gradually over the next few months. Wed, 15 Jun 2022 02:00:00 +0000 How Google generates titles for documents with language or script misalignmenthttps://developers.google.com/search/blog/2022/06/title-script-misalignment Recently we introduced an algorithmic improvement that identifies documents where the title element is written in a different language or script from its content, and chooses a title that is similar to the language and script of the document. Fri, 3 Jun 2022 15:40:00 +0000 May 2022 core update releasing for Google Searchhttps://developers.google.com/search/blog/2022/05/may-2022-core-update Several times per year, we make substantial improvements to our overall ranking processes, which we refer to as core updates. Core updates are designed to increase the overall relevancy of our search results and make them more helpful and useful for everyone. Today, we're releasing our May 2022 core update. It will take about 1-2 weeks to fully roll out. Wed, 25 May 2022 15:40:00 +0000 The Global Search Central Virtual Unconference 2022 is a wrap!https://developers.google.com/search/blog/2022/05/global-search-central-unconference-2022-is-a-wrap The Global Search Central Virtual Unconference 2022 was held on April 27 with over 100 participants and 25 discussion sessions. This post summarizes what the takeaways were and how the event went. Mon, 23 May 2022 14:10:00 +0000 Event recap: Search Central Virtual Unconference Japan 2022https://developers.google.com/search/blog/2022/05/recap-search-central-unconference-japan-2022 We organized the first Search Central Virtual Unconference Japan on April 5, 2022 to facilitate a discussion and networking platform for the SEO, Search and publisher community, in Japanese. This is a recap from the event. Tues, 10 May 2022 05:00:00 +0000 Spring cleaning: some sitemap extension tags are going awayhttps://developers.google.com/search/blog/2022/05/spring-cleaning-sitemap-extensions We're deprecating a handful of sitemap extension tags and attributes. Fri, 06 May 2022 02:00:00 +0000 How we fought Search spam on Google in 2021https://developers.google.com/search/blog/2022/04/webspam-report-2021 It's definitely not magic that helps keep more than 99% of visits from Search spam-free! This post explains what happens behind the scenes and how we fought Search spam in 2021. Thu, 21 Apr 2022 09:00:00 +0000 Optimizing website performance with a Search Console bubble charthttps://developers.google.com/search/blog/2022/04/performance-optimization-bubble-chart In this post, we’ll discuss a bubble chart that can help you understand which queries are performing well for your site, and which could be improved. We’ll first explain the main elements in the chart, describing specific settings and how they influence the data. Then we’ll provide some pointers on what to look for when analyzing the data. Wed, 06 Apr 2022 09:00:00 +0000 Monitoring Search traffic (and more!) with Data Studiohttps://developers.google.com/search/blog/2022/03/monitoring-dashboard This article shows how to create a monitoring dashboard for your Search traffic on Data Studio. It also announces the addition of new data to the Search Console Data Studio connector, including data for Discover and Google News traffic. Wed, 30 March 2022 09:00:00 +0000 Adding context to structured data issues in Search Consolehttps://developers.google.com/search/blog/2022/03/structured-data-issues-context To help you identify structured data issues more effectively, Search Console is adding more context to its error reporting. In this post we explain how this change may affect you. Mon, 28 March 2022 06:00:00 +0000 Spring cleaning: the URL Parameters toolhttps://developers.google.com/search/blog/2022/03/url-parameters-tool-deprecated We're deprecating the URL Parameters tool in Search Console in 1 month. There's no action required from the current users of the tool. Mon, 28 March 2022 02:00:00 +0000 Register for the first Search Central Virtual Unconference Japan 2022!https://developers.google.com/search/blog/2022/03/search-central-unconference-japan-2022 The Search Central Virtual Unconference Japan 2022 is now open for registration. The sessions will be conducted in Japanese. If you are interested, be sure to register by March 30! On top of that,the global Search Central Unconference 2022 is scheduled for April 27. Come meet the community, exchange ideas, and have fun together. Wed, 23 March 2022 20:30:00 +0000 Improving Product Review ranking, one year onhttps://developers.google.com/search/blog/2022/03/product-review-ranking-one-year-on Our March 2022 product reviews update is now rolling out for English-language pages. This update may impact the rankings of English-language product reviews across many sites. We've also extended our advice for multi-product reviews. Check out our blog post for details. Wed, 23 March 2022 08:00:00 +0000 Monitoring Search traffic (and more!) with Data Studiohttps://developers.google.com/search/blog/2022/03/monitoring-dashboard This article shows how to create a monitoring dashboard for your Search traffic on Data Studio. In addition, it announces new data in the Data Studio Search Console connector. Lastly, it provides data visualization tips to help you make your dashboards more effective. Wed, 16 March 2022 09:00:00 +0000 Connecting Search Console to Data Studiohttps://developers.google.com/search/blog/2022/03/connecting-data-studio This post is the first in a series of posts that will focus on exporting, enhancing, and visualizing Search Console data using Google Data Studio. Today's post discusses how to bring Search Console data into Google Data Studio, including an example where we download Search Console data into Google Sheets, enhance the data with geographical regions, and connect the spreadsheet to Data Studio. Tue, 08 March 2022 06:00:00 +0000 Welcoming the new Search Console URL Inspection APIhttps://developers.google.com/search/blog/2022/01/url-inspection-api Today we’re launching the new Google Search Console URL Inspection API, which gives programmatic access to URL-level data for properties you manage in Search Console. Mon, 31 January 2022 02:30:00 +0000 New robots tag: indexifembeddedhttps://developers.google.com/search/blog/2022/01/robots-meta-tag-indexifembedded Today, we're introducing a new robots tag, indexifembedded, that brings you more control over when your content is indexed. Fri, 21 January 2022 05:30:00 +0000 Our authors' take on 2021https://developers.google.com/search/blog/2021/12/eoy-blogpost The authors of the Search Central blog reflect on 2021 and share their aspirations for 2022. Fri, 31 December 2021 05:30:00 +0000 Product reviews update and your sitehttps://developers.google.com/search/blog/2021/12/product-reviews-update-and-your-site We are now rolling out a new product reviews update, the first major update since April 2021, that may change how your product reviews rank in search results. We are also sharing new best practices when writing product reviews to augment the previous advice we shared. We also published a new documentation page that captures the complete set of best practices. Wed, 01 December 2021 05:30:00 +0000 A 2021 update on mobile indexinghttps://developers.google.com/search/blog/2021/11/update-on-mobile-indexing We first started working on mobile-first indexing a number of years ago. Since then, we switched to indexing the majority of web pages with Googlebot-Smartphone. We've now determined that some sites are still not ready to be shifted over due to various, unexpected challenges. Because of this, we're now leaving the timeline open for the last steps of mobile-first indexing. Fri, 26 November 2021 05:30:00 +0000 One year of Google Search Centralhttps://developers.google.com/search/blog/2021/11/one-year-of-search-central A year ago, we launched our new site and announced that we were leaving our beloved name, Google Webmasters, behind for a new moniker: Google Search Central. This year, we've been working with our internal SEO team to improve our content, writing lots of new documentation, migrating 13 local language blogs, and developing a new checklist for our home page. Wed, 17 November 2021 05:30:00 +0000 Timeline for bringing page experience ranking to desktophttps://developers.google.com/search/blog/2021/11/bringing-page-experience-to-desktop We’ll begin using page experience as part of our desktop ranking systems beginning in February 2022. The rollout will be complete by the end of March 2022. This ranking launch will be based on the same page experience signals that we rolled out for mobile earlier this year. Thur, 04 November 2021 05:30:00 +0000 Help job seekers understand your job postings by including a complete descriptionhttps://developers.google.com/search/blog/2021/11/improve-job-posting-description We've uncovered an opportunity to improve your job posting pages, and it only takes a few changes to the description field. Mon, 1 November 2021 07:00:00 +0000 Search Analytics API now supports Discover, Google News, and Regexhttps://developers.google.com/search/blog/2021/10/search-analytics-discover-gnews The Google Search Analytics API, which already provides data about Search performance, is being updated to also include Discover and Google News data. Site owners that have this type of traffic will now be able to pull it programatically through the API. In addition, Regex support has also been added to the query and page dimensions. Mon, 25 October 2021 05:30:00 +0000 Aligning Search Console testing tools and the URL Inspection toolhttps://developers.google.com/search/blog/2021/10/search-console-tools-alignment We’re making changes in the AMP, Mobile Friendly, and Rich Results testing tools to be fully aligned with the Search Console URL Inspection tool. The changes include standardization of previous features, plus new features that you may be familiar with from the URL Inspection tool. Mon, 11 October 2021 07:00:00 +0000 More information on how Google generates titles for web page resultshttps://developers.google.com/search/blog/2021/09/more-info-about-titles Last month, we shared about our new system for generating titles for web page results. Thanks to your feedback, which has been much appreciated, we've further refined our titles system. Here's more about what we've been doing and some additional guidance for creators. Fri, 17 September 2021 06:00:00 +0000 An update to how we generate web page titleshttps://developers.google.com/search/blog/2021/08/update-to-generating-page-titles One of the primary ways people determine which search results might be relevant to their query is by reviewing the titles of listed web pages. That’s why Google Search works hard to provide the best titles for documents in our results to connect searchers with the content that creators, publishers, businesses, and others have produced. Tue, 24 August 2021 18:00:00 +0000 Google Search Console Insights behind the curtainshttps://developers.google.com/search/blog/2021/08/search-console-insights-faq Following the Search Console Insights announcement, we received great feedback from the community, and also questions about the data. In this post, we provide answers to some of those questions and clarify additional points. Mon, 9 August 2021 9:00:00 +0000 Simplifying the Page Experience reporthttps://developers.google.com/search/blog/2021/08/simplifying-the-page-experience-report Today we’re launching a new version of the Search Console Page Experience report. The new report is simplified by removing the Safe Browsing and Ad Experience widgets, and we also fixed how missing data is handled. Wed, 4 August 2021 11:45:00 +0000 A reminder on qualifying links and our link spam updatehttps://developers.google.com/search/blog/2021/07/link-tagging-and-link-spam-update If you monetize your websites and blogs with affiliate links or sponsored and guest posts, it's very important to qualify these links. Learn more about commercial links and link spam Mon, 26 July 2021 07:30:00 +0000 Engage shoppers with deal pages in Google Searchhttps://developers.google.com/search/blog/2021/07/deals-best-practices Get the most out of the Google Search deals carousel by creating deals pages for more sales events and following these best practices. Wed, 21 July 2021 08:00:00 +0000 Analyzing Google Search traffic dropshttps://developers.google.com/search/blog/2021/07/search-traffic-drops Learn about some of the reasons your Google Search traffic may have decreased and how to use the Search Console Performance report and Google Trends to start debugging a Search traffic drop. Tue, 20 July 2021 09:00:00 +0000 A new way to enable video key moments in Searchhttps://developers.google.com/search/blog/2021/07/new-way-key-moments Since video key moments first launched in 2019, we’ve continued to expand and improve the feature. Today, we’re launching a new way for you to enable key moments for videos on your site, without the effort of manually labeling each segment. Mon, 19 July 2021 08:00:00 +0000 Answers to some common questions about appearing in Google Newshttps://developers.google.com/search/blog/2021/07/google-news-top-questions Today, we’re answering some common questions we've heard from publishers to help them better understand how news appears on Google News and Google Search. Fri, 16 July 2021 08:00:00 +0000 Updating our job posting guidelines to improve quality of results for job seekershttps://developers.google.com/search/blog/2021/07/job-posting-updates Searching for a job can be a time consuming process and the outcome of the application may be life changing. That's why providing job seekers with authentic, fresh, and trustworthy content when they come to Google Search is our top priority. Today we are announcing a new structured data property and new editorial content policy. Tues, 13 July 2021 08:00:00 +0000 Highlight your customer support methods in Google Searchhttps://developers.google.com/search/blog/2021/07/customer-support Customers are often looking for ways to contact businesses, and Google works to show the best available information to help them in a variety of ways whenever we can. You can help us with this by following several best practices that help ensure we're showing the most accurate information for your business or service. Wed, 07 July 2021 07:00:00 +0000 Learn how to improve your content with Search Console Insightshttps://developers.google.com/search/blog/2021/06/search-console-insights To help you better understand which content of yours resonates with your audiences, we are introducing a new experience called Search Console Insights. This experience joins data from both Search Console and Google Analytics with a goal of making it easy to understand your content’s performance. Tue, 15 June 2021 4:00:00 +0000 The Search Central Unconference is backhttps://developers.google.com/search/blog/2021/06/search-central-unconference-emea You asked, we listened: On June 21st we will host another virtual unconference. Applications are open now until June 14th, so head over to our event site to learn more about the event and apply to participate. Wed, 09 June 2021 16:00:00 +0000 Search Console regex filters update and quick tipshttps://developers.google.com/search/blog/2021/06/regex-negative-match Following feedback on the announcement of the new Search Console Performance report regular expression (regex) filters, today we're updating the filter to support expressions that don't match regex. We're also taking the opportunity to provide tips for users that are new to regex. Wed, 02 June 2021 07:00:00 +0000 Understanding the sources behind Google Newshttps://developers.google.com/search/blog/2021/06/google-news-sources This post provides more information about Google's transparency policy to help news sources understand the principles behind the policy and how to meet it in practice. Tue, 01 June 2021 08:00:00 +0000 Search at Google I/O 2021https://developers.google.com/search/blog/2021/05/search-io-2021 Google I/O is our annual developers festival, and this year it was all virtual. But as with any events, virtual, or in-person, a lot of information was covered over the three-day event. In case you missed it, here is a list of some Search-related news and announcements that might be of interest to you. Thur, 27 May 2021 08:00:00 +0000 Prevent portions of your site from being abused by spamhttps://developers.google.com/search/blog/2021/05/prevent-portions-of-site-from-spam As a website owner, you might provide a few channels where your users can interact. Unfortunately, spammers often take advantage of these types of services to generate hundreds of spam pages that add little or no value to the web. Learn how to prevent spammers from abusing your site. Wed, 26 May 2021 12:00:00 +0000 How we worked with you towards a safe and spam-free Search experience in 2020https://developers.google.com/search/blog/2021/05/working-with-you-for-safe-and-spam-free-search-2020 Making sure your Search experience is safe and free of spam is important to us and we can’t achieve this mission without you! Here’s how we worked with you in 2020 towards safe and spam-free search results. Wed, 26 May 2021 05:00:00 +0000 Sunsetting the generic rich results search appearance on Search Consolehttps://developers.google.com/search/blog/2021/05/rich-results-search-appearance-sunsetting A few years ago we created a generic "rich results" search appearance group in Search Console that included multiple rich result types, including those that didn't have their own breakout row on Search Console. This is not required anymore, since we now have breakouts for most rich result types. Therefore we decided to sunset the rich result search appearance. Tue, 25 May 2021 08:00:00 +0000 Video SEO best practices for ecommercehttps://developers.google.com/search/blog/2021/05/video-for-ecommerce Get the most out of your videos on your ecommerce site by making sure Google can find and index them, driving more traffic to your site. Wed, 12 May 2021 07:30:00 +0000 How we fought Search spam on Google in 2020https://developers.google.com/search/blog/2021/04/how-we-fought-search-spam-2020 Every day, we discover 40 billion spammy pages! This post explains how we used innovation, AI, and more in 2020 to keep that spam away from your search results. Thu, 29 Apr 2021 06:30:00 +0000 More time, tools, and details on the page experience updatehttps://developers.google.com/search/blog/2021/04/more-details-page-experience Last November we announced that the page experience ranking change will go live on Google Search this year, in what we’re calling the "page experience update". To help publishers and site owners improve their page experience and prepare, today we’re announcing a few key updates. Mon, 19 Apr 2021 09:00:00 +0000 Upcoming changes to FeedBurnerhttps://developers.google.com/search/blog/2021/04/changes-to-feedburner Feedburner is making several upcoming changes to support the product's next chapter. This post describes what you can expect to change and what you can do now to ensure you’re prepared. Wed, 14 Apr 2021 08:00:00 +0000 Announcing the Sustainable Monetized Websites video serieshttps://developers.google.com/search/blog/2021/04/sustainable-monetized-websites The new series Sustainable Monetized Websites is now available on the Search Central and the Google AdSense YouTube channels. This series focuses on the best practices for people who create or manage content online and monetize it, acknowledging how challenging this can be and assisting them with resources and focus areas. Mon, 12 Apr 2021 02:00:00 +0000 Expanding support for APAC Search Central Help Communitieshttps://developers.google.com/search/blog/2021/04/expanding-support-for-apac-help As we’ve been continuously working to improve support for website owners in more language markets, we’re very excited to announce the opening of our Chinese, Korean, Vietnamese, and Thai Search Central Help Communities with support from a global team of community managers that are dedicated to helping Product Experts. Fri, 09 Apr 2021 06:00:00 +0000 What creators should know about Google’s product reviews updatehttps://developers.google.com/search/blog/2021/04/product-reviews-update Google Search is always working to show the most useful and helpful information possible, through testing, experimenting, and review processes. From this, we know people appreciate product reviews that share in-depth research, rather than thin content that simply summarizes a bunch of products. That’s why we’re sharing an improvement to our ranking systems, which we call the product reviews update, that’s designed to better reward such content. Thu, 08 Apr 2021 10:00:00 +0000 Improved data filtering and comparison on Performance reportshttps://developers.google.com/search/blog/2021/04/performance-report-data-filtering This post describes a new way to filter data on the Search Console Performance reports: regular expressions, or regex. This will allow users to create more complex query and page based filters and answer more questions that interest them. Wed, 07 Apr 2021 08:00:00 +0000 New for education sites: Practice problems and Math solver structured datahttps://developers.google.com/search/blog/2021/03/education-sites-practice-problems-math-solver In this post, we provide details to help you implement structured data on your practice problems and math solver pages to make your pages eligible to feature on Google Search as rich results. We also announce the new rich results status reports to help you make sure that your implementation is correct. Thu, 25 Mar 2021 08:00:00 +0000 SharedArrayBuffer messaging clarificationshttps://developers.google.com/search/blog/2021/03/sharedarraybuffer-notes Some of you might have received an email from Google Search Console with the subject "New requirements for SharedArrayBuffers". We received feedback that the message was confusing, and wanted to give some more insight into the issue, so that you can decide which next steps are appropriate. Fri, 19 Mar 2021 07:00:00 +0000 New resources for video SEOhttps://developers.google.com/search/blog/2021/03/new-resources-for-video-seo As global online video consumption continues to grow, Google aims to surface video content from diverse sources across the web. We want to make it easy for site owners to get their videos indexed and surfaced on Google. Today, we’re excited to share two new resources to help you optimize your videos for Google Search and Discover. Wed, 17 Mar 2021 06:30:00 +0000 Providing better product information for shoppershttps://developers.google.com/search/blog/2021/02/product-information To best help users find your content and products in Search, we recommend that you clearly identify products mentioned. Fri, 26 Feb 2021 16:00:00 +0000 New Association functionality added to Search Consolehttps://developers.google.com/search/blog/2021/02/search-console-associations We're happy to announce that Search Console has a new and enhanced Association page. Any associations that were previously set are carried over to the new Associations page automatically. Mon, 22 Feb 2021 08:00:00 +0000 Join us at Search Central Livehttps://developers.google.com/search/blog/2021/02/join-us-at-search-central-live On February 24, we will host our first installment of our new event series called Search Central Live. Thu, 18 Feb 2021 08:30:00 +0000 Search Console Discover report now includes Chrome datahttps://developers.google.com/search/blog/2021/02/search-console-performance-discover-chrome Starting today, all your Discover traffic (including from Chrome) will be shown in the Performance report for Discover. Tue, 02 Feb 2021 08:15:00 +0000 Introducing Google News performance reporthttps://developers.google.com/search/blog/2021/01/google-news-performance-report Today we are launching Google News performance reporting to help news publishers better understand user behavior on Google News on our Android and iOS apps, as well as on news.google.com. Tue, 12 Jan 2021 07:15:00 +0000 Index Coverage Data Improvementshttps://developers.google.com/search/blog/2021/01/index-coverage-data-improvements Based on the feedback we got from the community, today we are rolling out significant improvements to the Index Coverage report so you’re better informed on issues that might prevent Google from crawling and indexing your pages. The change is focused on providing a more accurate state to existing issues, which should help you solve them more easily. Mon, 11 Jan 2021 06:00:00 +0000 A weird year in reviewhttps://developers.google.com/search/blog/2020/12/a-weird-year-in-a-review 2020, what a year this was! We found new ways to work and collaborate, to learn and have fun, and also to stay safe. Wed, 16 Dec 2020 08:20:00 +0000 An update on the Structured Data Testing Toolhttps://developers.google.com/search/blog/2020/12/structured-data-testing-tool-update In July, we announced that the Rich Results Test is out of beta. In that blog post, we said that the Structured Data Testing Tool would be deprecated. Since then, we've heard your feedback and we'd like to give an update on what the future looks like for the Structured Data Testing Tool Tue, 15 Dec 2020 07:20:00 +0000 Updates to Search Console’s APIhttps://developers.google.com/search/blog/2020/12/search-console-api-updates A few months ago we announced an API infrastructure upgrade to improve the performance of the Search Console API as demand grows. Today we’re happy to announce some more updates coming your way. Wed, 09 Dec 2020 10:00:00 +0000 New and improved crawl stats for your sitehttps://developers.google.com/search/blog/2020/11/search-console-crawl-stats-report To help website owners better understand how Googlebot crawls their sites, we’re launching a brand new version of the Crawl stats report in Search Console. Tue, 24 Nov 2020 14:33:30 +0000 We moved! Introducing the new home for the Google Webmasters blogshttps://developers.google.com/search/blog/2020/11/introducing-new-home-for-blog Last week we changed our name to Google Search Central and published our new central site. As part of this site migration, we're also consolidating the Google Webmaster Blogs into one place on the new site. Today, we're announcing that this page within the Google Search Central site is the new home for our blog. We migrated all of the archived blog posts, dating back to 2005. Wed, 18 Nov 2020 13:50:15 +0000 Goodbye Google Webmasters, hello Google Search Centralhttps://developers.google.com/search/blog/2020/11/goodbye-google-webmasters Merriam-Webster claims the first known use of the word "webmaster" was in 1993, years before Google even existed. However, the term is becoming archaic, and according to the data found in books, its use is in sharp decline. A user experience study we ran revealed that very few web professionals identify themselves as webmasters anymore. They're more likely to call themselves Search Engine Optimizer (SEO), online marketer, blogger, web developer, or site owner, but very few "webmasters". Wed, 11 Nov 2020 17:50:15 +0000 Timing for bringing page experience to Google Searchhttps://developers.google.com/search/blog/2020/11/timing-for-page-experience This past May, we announced that page experience signals would be included in Google Search ranking. These signals measure how users perceive the experience of interacting with a web page and contribute to our ongoing work to ensure people get the most helpful and enjoyable experiences from the web. In the past several months, we’ve seen a median 70% increase in the number of users engaging with Lighthouse and Page Speed Insights, and many site owners using Search Console’s Core Web Vitals report to identify opportunities for improvement. Tue, 10 Nov 2020 15:54:37 +0000 PES@Home 2020: Google’s first virtual summit for Product Expertshttps://developers.google.com/search/blog/2020/11/pes-at-home More than ever, users are relying on Google products to do their jobs, educate their kids, and stay in touch with loved ones. Our Google Product Experts (PEs) play a vital role in supporting these users in community forums, like the Webmaster Help Community, across many languages. Thu, 05 Nov 2020 20:14:19 +0000 Best practices for Black Friday and Cyber Monday pageshttps://developers.google.com/search/blog/2020/10/best-practices-black-friday The end of the year holiday season is a peak time for many merchants with special sales events such as Black Friday and Cyber Monday. As a merchant, you can help Google highlight your sales events by providing landing pages with relevant content and high quality images. Mon, 26 Oct 2020 14:35:43 +0000 The Search Console Training lives onhttps://developers.google.com/search/blog/2020/10/search-console-training In November 2019 we announced the Search Console Training YouTube series and started publishing videos regularly. The goal of the series was to create updated video content to be used alongside Search documentation, for example in the Help Center and in the Developers site. Fri, 02 Oct 2020 12:55:26 +0000 New Schema.org support for retailer shipping datahttps://developers.google.com/search/blog/2020/09/new-schemaorg-support-for-retailer Quick summary: Starting today, we support shippingDetails schema.org markup as an alternative way for retailers to be eligible for shipping details in Google Search results. Tue, 22 Sep 2020 16:16:23 +0000 New open source robots.txt projectshttps://developers.google.com/search/blog/2020/09/new-open-source-robotstxt-projects Last year we released the robots.txt parser and matcher that we use in our production systems to the open source world. Since then, we've seen people build new tools with it, contribute to the open source library (effectively improving our production systems- thanks!), and release new language versions like golang and rust, which make it easier for developers to build new tools. Mon, 21 Sep 2020 13:08:22 +0000 Googlebot will soon speak HTTP/2https://developers.google.com/search/blog/2020/09/googlebot-will-soon-speak-http2 Quick summary: Starting November 2020, Googlebot will start crawling some sites over HTTP/2. Thu, 17 Sep 2020 11:57:08 +0000
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